Building an Author Platform

How much Internet time do you spend away from social media? That is, do you browse around, visit favorite sites? Or do you mostly stick to what Facebook/Twitter/etc. offer you?
The reason I ask is this … the Internet giants continue to tighten the screws, making it increasingly difficult (and expensive) to reach new fans and retain old ones. Plus, the rules of engagement change frequently and without notice.
Going forward, I’d like to put more time and effort into my website. At the very least, rework the blog feature so I can cross-post there. That’ll give me more control in how I reach readers. But I wonder if it would even be successful, given browsing habits. What do you think?

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